Simple and Effective Pricing Calculations: Discover the Retail Calculators

Take the guesswork out of pricing decisions with the Retail Calculators, designed to provide clear and accurate results for trade markup, margin percentage, cost price, and pricing with or without VAT. Navigate the retail landscape with ease, using this user-friendly tool to inform and enhance your business strategy.
  • By using the retail calculators, retail professionals and small business owners can gain insights into their business's financial performance, allowing them to make more informed pricing decisions.

  • With their user-friendly interface, the retail calculators simplify complex pricing calculations, saving time and reducing errors for retail professionals and small business owners.

  • Retail calculators are designed to cater to the unique needs of different businesses, making them a versatile and valuable tool for retail professionals, small business owners, and managers looking to optimize their pricing strategies.


Retail markup is the difference between how much an item costs the store at wholesale and how much it sells for.
A percentage can be used to show how much a retail markup is.

For example, if a store buys something for $100 and then sells it for $120, the profit is $20, which is a 20% markup.
Markup percentages are a common and easy way for businesses to figure out unit selling prices and reach profit goals.

Markup percentage is a term that is often used in managerial and cost accounting work. It is equal to the difference between the selling price and the cost of a good divided by the cost of that good.

Markup percentages are especially helpful for figuring out how much to charge customers for the goods and services that a business offers. A markup percentage is a number that is used to figure out the price of a product in relation to how much it cost to make. The number is a percentage over and above the cost that is added to the cost to figure out the selling price.


Gross profit margin is a metric used by economists to evaluate a company's financial performance by determining how much money remains from sales after deducting the cost of products sold (COGS). The gross profit indicates the amount available to cover indirect expenses.
You should make an effort to maintain the gross profit margin ratio even though the level of gross profit can move up or down depending on how much revenue your firm generates. However, you should keep the ratio as stable as possible. Therefore, the gross profit margin is an essential metric for determining the profitability of a company.

Gross profit margin ratio is calculated by dividing gross profit by net sales and then multiplying the result by 100 percent. The ratio shows how much of each dollar of sales the business keeps as gross profit. The ratio is 25%; that would indicate that out of every $1 in sales, $0.25 is retained while $0.75 would go toward covering the cost of items sold. The amount that is left over can be applied toward the settlement of general and administrative expenses, rent, overhead expenses, interest expenses, debts, and so on.


The selling price of a product or service is the seller's final price, i.e., how much the customer pays for something. The exchange can be for a product or service in a certain quantity or measure.
Example of Pricing Calculation Using Markup

You're in the chair-making industry, right? Here are the prices you calculated:

  • To buy wood, you must spend $120.
  • $60 for labor and supplies
  • As a whole, it will set you back $180
Markup of 50 percent is ideal.

The formula for determining your selling price is:

$180 multiplied by 150% = $270.

Gross Profit of $90 ($270 minus $180).

Margin equals gross profit divided by selling price as a percentage – 33.3%.


Cost of goods sold, or COGS, is the direct cost of buying or making the goods that a business sells. The main reason for figuring out COGS is to figure out the "true cost" of goods sold during the time period. It doesn't take into account the cost of goods bought during the period but not sold or just kept in stock.
Cost of goods sold includes all of the costs that the company has to pay to make (or purchase) the goods or provide the services it sells. This amount includes the price of the materials and work that went into making the goods. They may also include fixed costs like production overhead, storage fees, and even depreciation costs in some cases, depending on the relevant accounting standards.

There are at least four accounting techniques that are often used to calculate COGS. All of these are acceptable choices for businesses, but once they make a decision, they must stick to it. It can be challenging for businesses to decide, but the choice they make can have a big impact on their profitability.


VAT, or value-added tax, is a tax that must be paid on the sale of goods and services. In every situation, the end consumer of the commodity or service is the one who must pay the tax.
Manufacturers, wholesalers, and retailers all serve as VAT collectors in the supply chain. Every business in the chain gets a tax credit for the VAT they have already paid.

The average VAT rate around the world is about 15%, and the averages for different regions range from about 12% in Asia to 20% in Europe. The U.S. is different from other big countries because it has state and local sales taxes instead of a single VAT for the whole country.